- About the brand, what can you tell us?

IDKE (I don't know either) was born in April 2021 in the middle of the pandemic, with the aim of contributing to a positive change on our planet. Unfortunately, just a few months after the beginning, we went on hiatus due to the death of its founder Noelia. After a while, and after much consideration, we decided to take up his project and continue his legacy, returning again at the beginning of this year. We are a unisex and urban brand that manufactures ecological and sustainable products here in Barcelona. We also donate a part of our profits to different foundations and associations. As a brand, we prioritize the commitment to making the world a better place.

- Brand principles and values.

Our principles and values ​​as a brand are based on the idea that every small change counts and that together we can make a big positive impact. We believe that every choice we make as consumers has meaning and power. We offer high quality, 100% organic cotton products, manufactured with care and environmental awareness. Each one of them is the result of a sustainable production process, which seeks to reduce environmental impact to a minimum. We are a company committed to sustainability and sustainable development. For this reason, we also collaborate with the Ecomar Foundation, involved in caring for the planet and cleaning coasts, and with the Ecodes Foundation, which works to accelerate the transition to a green, inclusive and responsible economy. In addition, we also collaborate with the Spanish Association Against Cancer (AECC), since this disease touched us closely and is one of our priorities. We strive to build bridges to a sustainable future for all, and are constantly working to develop innovative and sustainable solutions for society and the environment. We are committed to being a positive force in the world, working towards a better future for all.

- Moment in which you find yourself.

We have been working hard for several months, and we have finally resumed the project, starting sales this past March. We have launched a new website (www.idke.es) and new collections made with great love. At this moment we are focused on doing our bit to improve the planet and raising awareness in our community about it. We know that little by little, with perseverance, we are going to get where we want to go. We are very happy with the community we are creating.

- Sustainability in the world of fashion.

We love the world of fashion, and what better than to combine it with sustainability. We do not offer clothing just for trends, but we are very committed to seeking sustainability in each garment or product we manufacture. We make productions that are responsible for both the environment, the economies of our country and the rights of our workers. We not only want to offer sustainable and socially responsible products, we strive to inform and inspire the global community to adopt a sustainable lifestyle.

- New times, new goals?

One of our main goals is to position ourselves and grow as an ecological brand. That would mean having created a great community and that our message and everything we want to convey can reach thousands of people. Looking towards a sustainable future is no longer something we can decide but a path we must take together, so every day we try to get closer to those goals, especially being more aware every day and being able to help other people to do the same. be. We know that little by little, with perseverance we are going to get where we want to go.